However, there are many obstacles to the application of uniform marketing policies. There are many factors affecting to use adaptation strategies. Product standardization is an efficient method to reduce costs and increase quality.
The company will also need to establish a brand that can be applied globally or tailored to fit into the local market. However, this is not to suggest that in Standardisation versus adaptation so they pioneer in innovation.
In the contrast, the most challenging decision that a company may face in internationalization is the degree of standardization or adaptation in its operations.
The best product standardization strategies allow you to balance the need for targeted adaptation with the cost savings of standardization.
Piston industry — Standard sizes of pistons are produced for different products. Consequently, companies who wish to enter international markets are faced with the challenge of considering the options of whether to standardize or adapt the elements of their marketing mix.
They go on by mentioning that, within international marketing, companies are involved in making global decisions in one or more variables of the marketing mix.
Its developed standardized products are marketed worldwide with a standardized marketing mix. In order to meet the needs of international customers, the firm may need to adapt its product to suit individual or regional markets.
So that they can be easily available in the market in case of requirements.
Product adaptation strategies are also being considered as perhaps the most influential aspect of Multi-National Corporations MNCs. Such as reduction of choices, less flexibility, small ranges, obstacles to progress, varieties of consumer attitudes, competitive environment etc….
Red-symbol of good luck Gold-symbol of wealth and happiness. Further, standardization is a practice of setting identical characteristics for a particular good or service. These attitudes are defined by three orientations toward foreign culture: By minimizing the differences in your products, you are able to rapidly increase production, streamline distribution, decrease raw material costs and reinforce product branding.
Whether a company chooses to standardize or adapt its operations depends on its attitudes toward different cultures. Adaptation is a marketing strategy where new products or services are modified based on existing products and services.Innovative Marketing, Volume 3, Issue 4, Demetris Vrontis (Cyprus), Alkis Thrassou (Cyprus) Adaptation vs.
standardisation in international marketing – the country-of-origin effect Abstract The literature on international marketing presents a confrontation between two mainstream schools of thought regard- ing international marketing.
Standardisation versus adaptation 1.
Emmanuel AhoulouVineet Kumar Tyagi Tatiana Serrano Xingang Yu 2. RELATIONSHIP BETWEEN PRODUCTQUALITY, PROFITABILITY AND MARKET SHARE. 25 Asian Journal of Business Research Volume 1 Number 2 Standardization or Adaptation in International Advertising Strategies:.
International Marketing Strategy: Standardization versus Adaptation Research Paper International Marketing Strategy: Standardization versus Adaptation Akmal Hussain1* and Shahbaz Khan2 1.
The aim of this paper was to determine that which international marketing strategy (standardization Product adaptation or modification. The question of standardization or adaptation affects all avenues of a business’ operations, such as R&D, finance, production, organizational structure, procurement, and the marketing mix.
Whether a company chooses to standardize or adapt its operations depends on its attitudes toward different cultures. Standardization versus Adaptation in International Marketing Introduction The most challenging decision that a company may face in internationalization is the degree of standardization or adaptation in its operations.Download