The selective perception process

You vote for a political party, only because it caters to your beliefs, irrespective of whether it contributes to any valuable changes in society.

Suddenly, that phone is all over the place. She finds herself emotionally dependent on her husband. Psychologists believe this process occurs automatically.

More specifically, marketing is about positioning your product or service in a positive light in the minds of the customers you want to reach. Newcomers to the industry will have to find unique selling points in their selective perception marketing campaigns.

Our understanding of things develops through the number of events, people, or circumstances known as stimuli we have been exposed to. For example, an alternative energy company in Canada in is claiming to be the only company that can retrofit a geothermal heating and cooling solution under existing office buildings with only seven feet of clearance.

It is a broad term to identify the behavior all people exhibit to tend to "see things" based on their particular frame of reference. Clear Instance Let us consider a woman who is in an abusive marriage.

A Simple Explanation of Selective Perception for Better Understanding

One Dartmouth alumnus did not see any infractions committed by the Dartmouth side and erroneously assumed he had been sent only part of the film, sending word requesting the rest.

Overview[ edit ] Selective perception is the process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints.

Selective Perception

As such, only one company can have this benefit. As such, the final output is expressed in terms of our response to the stimulus, and is based on what we want to and do not want to make of it. You suddenly see an ad for the same in the newspaper, a magazine, or on television.

First and Unique The easiest way to position your product or service in the mind of a customer is to be the first or only. We tend to generalize, make stereotypical judgments, and fundamental attribution errors in the process too. A soccer mom, however, may be interested in a new "healthy food" item.

As can be seen, there are numerous ways in which selective perception occurs in our lives. This becomes what is termed as selective perception. It also describes how we categorize and interpret sensory information in a way that favors one category or interpretation over another.

All these are examples of selective perception that we humans are prone to making. Imagine, that you go to the supermarket to buy a few fruits, and you always pick up the ones you know taste good, having made this decision without tasting other fruits.

A Simple Explanation of Selective Perception for Better Understanding As human beings, we are all prone to selective perception; but what does this term mean?

A wealthy businessman in suburbs probably will flip right past an ad for the grand opening of a downturn discount mart. The Takeaway Marketing messages designed to position your product or services in the marketplace of other products have fatal flaws.

Because he does not know how to deal with this habit, he is venting his anger and frustration on her. Often termed as a cognitive bias in psychology, it is a process by which we filter out important information only to believe what we wish to believe.

The result is somewhat similar to the placebo effect. Nike had mistakenly created advertising previously about the marketplace of competitors, like Reebox and Converse. Selective perceptions are of two types: All this makes us perceive the stimulus differently because of all the thought processes we have put it through.

The company struck gold, however, when it started advertising that played to the deep desire of men and women to just get fit and to anyone who believed in determination and passion. The company on the other hand, has created or triggered the desire in you to buy the phone by promoting the product to make it popular, thereby increasing your awareness about it.Selective perception is the process by which we focus our attention on certain stimuli while ignoring stimuli that we deem unimportant or that contradicts our values and expectations.

According to selective perception theory, we consciously and unconsciously filter out information. Selective perception marketing is about positioning your company's product or service in the mind of your consumer by tapping into those areas. To do that, your marketing messages have to survive the tough task of getting past a consumer's internal filter that shuts out advertising overload and outright rejects information that's not pertinent to their lives.

Selective perception is a perceptual process in which a person only perceives what he desires to and sets aside or ignores other perceptions or viewpoints.

Selective retention consumers remember messages that are more meaningful or important to them. The implications of this process help develop an effective promotional strategy, and select which sources of information are more effective for the brand. Selective perception is a process by which one only perceives what he/she feels is right, completely ignoring the opposing viewpoints.

In other words, he sees the picture only as he wishes to see, and not what the actual picture is. Many situations in real life attribute to this concept.

Selective perception is the process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints. It is a broad term to identify the behavior all people exhibit to tend to "see things" based on their particular frame of reference.

What Is Selective Perception Marketing? Download
The selective perception process
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