Refer the reader back to relevant document sections and graphical presentations where it might be helpful. Case studies are more than just a piece of self-congratulating marketing material this is an incorrect assumption that many people hold about these unique content typesthough.
Finally, every business case must take care when considering who the case will be presented to. You should also list any dependencies, such as completion of other projects or the availability of key individuals. In any case, graphs can illustrate points that are hard to extrapolate from text-based data, so be sure to include as many as will be helpful.
Following is a sample business case checklist: What is a Case Study?
These sources may include financial sources from within the company, case studies from similar projects, historical data, industry analysis and forecasts, demographic studies, and so on.
Is your project description detailed enough?
In order to sell this software process for CRM needsthe software company must show that the customer retention, development, and satisfaction are improved and justify the cost of using the software instead of older, more traditional CRM processes.
Plan the Work Effort — What effort will be needed to put the oil burner in place, including costs, writing a business case format. Finally, for any business case example, once delivered to the reviewer, stakeholder, or prospective client, it must stand on its own, be easy to read and understand, and offer interest and the chance of some opportunity that will benefit the end user.
If you need to compile business case studies frequently, it would help to create a template. The first part of being successful, though, is narrowing these things down. Case studies provide peer-to-peer influence Peer-to-peer influence is a massively important thing, and case studies are wonderful at fulfilling it because they offer the view of a customer rather than a company.
Once written, a business case may simply need minor revisions to deploy or embrace a new process or idea. Just like any great novel, a good case study has a beginning, a middle, and an end, with a conflict and a resolution. The conclusion of the analysis should lead naturally to the next section.
A process can also be presented in a business case format. In this section you will discuss the specific resolution for that company and how the solution can help the industry as a whole. List any assumptions that the reader should be aware of, such as, for example, that government regulations pertinent to the project will not change.
If you are preparing a business case for a project, try first writing a case study of an already successful project to get an idea on how to design your business case to entice support from stakeholders, project teams, and management.
You may even want to try a stage-gate process to help you research your business case. Do you have enough supporting data in your cost-benefit analysis? Use that determination to decide whether or not to go ahead and write the document.
Next, you should identify all the sources of data that will be required to support the business case. To make it as attention-grabbing as possible, include percentages and strong action verbs. This could be a tight timeline, a complicated issue, low sales numbers, or even a need for entirely new software integration.
Start with the challenge that the company had to overcome. In these two business case examples, how do the oil burner maker and the software developers write a business case that works? Define the Business Opportunity — Your business case must include marketing research on how well the oil burner has been received or will be received in the desired market area.
Illustrate your case with data from similar projects and case studies, if possible. It explains, in a condensed form and plain language, the problem that the proposed project is intended to solve, the major considerations, the resources required to complete the project, the desired outcome, the predicted return on investment and a projection of when that ROI should be achieved.Jun 23, · A business case provides justification for a proposed business change or plan, and typically outlines the allocation of capital and resources required to implement the proposed business case%(46).
Do you know what a business case is--if not, here you'll find some free business case examples along with free templates to guide you when writing one. A business case can be used to show how a new product or process will be successful.
Project managers can utilize business cases in the project planning phase to reveal how well the process or. A well-crafted business case explores all feasible approaches to a given problem and enables business owners to select the option that best serves the organization.
This guide explains the format and content of a business case document and.
The business case is developed during the early stages of a project; skipping or racing through the stages described in "How to Write a Business Case: 4 Steps to a Perfect Business Case Template" is a recipe for failure.
Video In Review – How to Write a Business Case: Jennifer explained the need for a business case, as it collects the proposal, outline, strategy and marketing plan in one document and offers a full look at how the project will benefit the organization.
Many people think that learning how to write a business case study involves incorporating jargon and corporate-speak into the writing. Fortunately, this isn’t true. In fact, writing a business case study requires you to keep your language simple rather than making it more complicated.Download